About Us
Welcome to the magical underwater world of Squidlets & Friends – where bath time becomes an adventure!
What started as a simple idea over a cup of coffee quickly grew into a
colourful ocean filled with friendly characters, exciting stories and
bath products designed to bring smiles, imagination and fun to everyday
routines.
From Captain Inky’s treasure hunts and Bubble Bay’s bubbly adventures
to Shelly’s sleepy bedtime cuddles and Astrid’s gentle fragrance-free
collection, every Squidlet has their own personality, world and magical
products to discover.
Each product is lovingly handmade in small batches and designed to
make bath time something children look forward to. Whether it’s fluffy
whipped soap, colourful bubble baths, sensory soap dough, bubbly bubble
bars or dreamy bedtime lotions, there’s a little bit of magic waiting in
every tub and bottle.
At Squidlets & Friends, we believe bath time should be more than
getting clean – it should be a moment for imagination, adventure and
creating special family memories.
Dive in and discover your favourite Squidlet today!